Pay day loans are very controversial. On one hand, payday loans are reviled by many public officials, members of the clergy, policy makers, academics and researchers, analysts, journalists, advocates and others who have created a somewhat relentless attack on this financial service product over the last several years.
Payday loans and associated non-bank financial services are not popular products by the standard definition. Depending on which figures one uses, 3 percent to 5 percent of American consumers view payday lending or associated non-bank financial services like check cashing favorably.
